Event Details
SPONSORED BY: UNITED WAY OF THE MID-SOUTH
Nonprofit Crisis Communications
Have you ever had an executive director accidentally reply-all with a spicy opinion about a major donor? Or maybe a rogue goat showed up at your outdoor gala, ruined the silent auction, and ate the venue deposit? What about the less funny moments—a sudden leadership exit, a security breach, or a unexpected media inquiry knocking at your door before you've even had your morning coffee?
If your immediate reaction to any of these scenarios is a nervous chuckle followed by a slight spike in blood pressure, you are not alone. In the nonprofit world, unexpected challenges aren't a matter of if—they're a matter of when.
That is why effective crisis communications is an essential discipline for every organization. Regular communications focus on storytelling, building your brand, and engaging supporters when things are running smoothly. Crisis communications, on the other hand, is about protecting your trust, managing risk, and maintaining clarity when everything feels like it's unfolding at once.
Here is the twist: a crisis never waits for your PR manager or Communications Director to log on. It usually hits during a weekend, on a holiday, or in the middle of a board meeting. That means every single member of your staff—from the front desk coordinator to the chief executive—needs to understand the fundamentals of crisis management.
This workshop is part of Tennessee Nonprofit Network's comprehensive statewide communications plan designed specifically for our members. Grounded in brand-new research and data, this session uncovers the exact messages and strategies that resonate most effectively with Tennessee donors and community members during high-stakes moments.
Tennessee Nonprofit Network is hosting a workshop designed to help organizations navigate the full spectrum of scenarios that might come your way. We will cover:
- How to build a responsive, practical crisis communications plan.
- What to say (and, just as importantly, what not to say) when high-stakes situations arise.
- How to prepare both your staff and board to handle media, public inquiries, and internal messaging under pressure.
Join us to get your team prepared, poised, and ready for whatever comes next.
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