Effectively Communicating to Tennessee Donors

SPONSORED BY: United Way of the Mid-South

Based on new research by the National Council of Nonprofits and Tennessee Nonprofit Network, we have identified the specific communication drivers that inspire Tennesseans to give and remain committed to a cause. This workshop is part of Tennessee Nonprofit Network’s statewide initiative and is one of three regional sessions offered in 2026. Attendees will receive a comprehensive toolkit designed to elevate their donor outreach and public presence. 

This training equips you with the framework to turn public awareness into measurable support. Participants will move beyond the "newsletter" mindset to learn how to create a narrative that positions their organization as a vital community asset, using messaging pillars that are proven to build long-term donor loyalty.